Ten ways NOT to set
up a website-based service business
Click to learn how Cathy can
help you start your own business and delight your clients.
1.As the first step, "Hire a web
First create a storyboard of your website, based on your strategy.
2. Focus on graphics, typefaces and
Focus on potential clients and customers.
3. Avoid anything that has to do with
Spend more time on strategy than on website design.
4. Rely on your web designer for all
Only if your designer is also your significant other! You may
need to make changes as often as once a day. Even if you have
infinite financial resources, your designer may not have infinite
time for you.
5. Avoid learning HTML.
You need a smattering of HTML even if you use a package. If something
goes wrong, you'll save time if you can take a quick peek at
the source code.
6. Take a course in web design after
your site has gone public..
You may not need a course. Begin with a practice website, using
a free package like Netscape's Composer, or PageMill, which has
been bundled with iMacs. Most ISP's offer free websites for personal
use. Don't use the "quick design" option: Write your
own code and practice uploading!
7. Rely on submitting your name to search
engines to generate traffic.
Supplement by submitting content to popular sties.
8. Refuse to pay for a pro to help with
writing web content.
If your strength lies in pictoral or oral communication, get
help! Words count.
9. Ignore your competitive websites.
Don't steal what's copyrighted, but learn from everybody else.
10. Create a concept that requires more
than three sentences to explain.
You're lucky if your audience listens beyond the FIRST sentence.
Cathy Goodwin, Ph.D.
Author, Career Consultant, Speaker
*Fast Track to Career Freedom*